Menthol: The Cooling, Soothing Ingredient Redefining Wellness Beauty in 2026 Discover how menthol is becoming the next big wellness beauty ingredient — from scalp care to skincare, its cooling, soothing power is leading 2026’s “sensorial refresh” movement. The Rise of the Cool Beauty Movement Beauty’s hottest 2026 trend is… cold.  ❄️As consumers crave balance, relief, and sensory pleasure, menthol  — a naturally derived cooling ingredient — is emerging as a key player in the wellness-driven...

If you’ve scrolled through TikTok lately, you’ve probably noticed that the beauty industry feels… different. It seems like almost every...

Remember when sunscreen meant a pasty, lotion-y hassle only pulled out for beach trips? Fast-forward to 2025, and suncare is finally...